We all know that Google is constantly changing and evolving. They’re constantly coming up with new features and ways to improve our search experience. And sometimes, those changes can be a little bit daunting. This summer, there are a few big changes coming to Google Search that you should be aware of. From small tweaks to the way results are displayed, to brand new features being added, here are 12 ways that your Google search will be changing this summer.
The New Google Search Interface
Google is shaking up its search interface this summer with a host of new features designed to make your life easier. Here are some of the changes you can expect to see:
1. The New Google Search Interface
Gone are the days of the simple white search bar on Google.com. Instead, you’ll now see a colorful, streamlined interface that includes a search bar, buttons for different types of searches, and suggested queries as you type.
2. Smarter Search Results
Google is getting better at understanding the intent behind your searches and delivering more relevant results. So, if you’re looking for reviews of a restaurant, you’ll be more likely to see them near the top of your results. And if you’re looking for directions, you’ll see those right away instead of having to scroll through a list of results.
3. Knowledge Graph Cards
When you search for certain topics, like famous people or historical events, you’ll now see a card with key information at the top of your results. This is thanks to Google’s Knowledge Graph, which understands real-world entities and relationships between them.
4. “Do More” Buttons in Search Results
In addition to traditional web results, you’ll start seeing more “Do More” buttons in your search results. These will let you do things like call a business or get directions without having to leave Google’s search page.
Google Search Console Changes
Google is changing the way that their search engine functions this summer, and part of those changes includes the Google Search Console. The Google Search Console is a tool that webmasters use to check the health of their website and track their website’s performance in Google search results. These changes will affect how webmasters use the Google Search Console to track their website’s performance.
One change that is being made is that the Google Search Console will no longer show data for organic search traffic from desktops. Instead, it will only show data for mobile devices. This change is being made because more and more people are using mobile devices to access the internet and Google wants to give webmasters accurate data about how their website is performing on these devices.
Another change that is being made is that the Google Search Console will no longer show data for impressions and clicks from Google Image search results. This change is being made because Google wants webmasters to focus on the text-based search results, which are more important for ranking in Google search results.
These are just some of the changes that are being made to the Google Search Console this summer. Webmasters should make sure they stay up-to-date on these changes so they can continue to track their website’s performance in Google search results.
New Google My Business Features
1. Google Posts
Google has rolled out a new feature called Google Posts, which allows businesses to share updates, special offers, and other information directly on their Google My Business listings. This is a great way to keep your customers informed about what’s going on with your business, and can help you attract new customers as well.
2. Messaging
Another new feature that Google has rolled out is messaging. This allows customers to contact businesses directly through their listing, making it easier to get in touch with businesses and ask questions. This is a great way to improve customer service and make it more convenient for customers to get the information they need.
3. Reviews & Ratings
Google has also made some changes to the way reviews and ratings are displayed on listings. Now, when customers leave reviews, they will also be able to include photos and videos. This will give potential customers a better idea of what your business is like, and can help you attract more positive reviews. In addition, Google will now be displaying star ratings for businesses on its search results pages. This will make it easier for potential customers to see how popular your business is, and whether or not it’s worth checking out.
Google Maps Updates
Google Maps is getting a much-needed update this summer, with a new interface that’s easier to use and more accurate. The update includes a new “Explore” tab that shows you popular places near you, as well as an improved “For You” tab that personalized recommendations based on your past searches and locations.
Google is also making it easier to find the information you need when you’re searching for a specific place. The new “Info cards” feature will show you important details about a place, like its hours of operation, contact information, and reviews.
These are just some of the ways that your Google search will be changing this summer. With these updates, Google is making it easier than ever to find the information you need, when you need it.
New Google AdWords Features
The Google search engine is always changing and evolving, and this summer is no different. Here are some of the new features that you can expect to see in Google AdWords:
-Expanded text ads: These ads will have 50% more text than traditional ads, giving you more space to showcase your products or services.
-Responsive search ads: These ads will automatically adjust to fit any size screen, making them perfect for mobile users.
-Ad customizers: This feature allows you to customize your ads based on certain factors, such as location or time of day.
-Local inventory ads: These ads will show users nearby businesses that have the product or service that they are searching for in stock.
With these new features, Google AdWords is sure to be more effective than ever before at driving traffic to your website or online store. So if you’re not already using AdWords, now is the time to start!
What Does This Mean for SEO?
As we’ve seen with other Google updates, like Panda and Penguin, the new algorithm is designed to target low-quality content and sites. This means that if you’re running an SEO campaign, you’ll need to be extra careful to create high-quality, original content that provides value to users. In addition, you’ll need to be sure that your site is optimised for mobile devices, as this is a key ranking factor for Google. Finally, keep an eye on your Google Search Console data to see if you notice any changes in your traffic or rankings.
Conclusion
As we head into summer, it’s important to be aware of the changes that Google is making to its search algorithm. These changes will affect the way we search for information online, so it’s important to be prepared. By understanding the new features and how to use them, we can ensure that we’re getting the most out of our Google searches this summer. Thanks for reading!
